The demand for natural and healthy products has been driving growth in the functional foods and ingredients sector worldwide. Frootiva, represented by partners Marina Salama and Ana Tovazi, will be participating in Hi & Fi Asia-China 2025 — one of the industry’s...
Ice cream is one of the world’s favorite desserts — and its popularity stays strong even beyond the warmer seasons. But the market is changing. Today’s consumers are increasingly looking for natural, healthy foods with fewer artificial additives, and ice cream is no...
Regional fruits are true treasures of Brazilian biodiversity, carrying unique flavors and special nutritional properties. However, bringing these ingredients to consumers across different regions of the country can be a real challenge. Fortunately, food processing...
Food labeling is an essential tool for informing consumers about the composition of the products they are purchasing. After all, without the correct labeling, it is impossible to know what each product that is marketed in supermarkets actually contains, right? Outside...
Acai in bowls has become a real sensation, especially in recent years, conquering people around the world, including Brazil. Its popularity is related to the delicious and healthy combination of acai with various fruits, granola, honey, and other condiments. However,...
Frootiva° Co is an example of how female entrepreneurship can drive change in the industry. Founded by Ana Tovazi and Marina Salama, the company was born with the purpose of revolutionizing the natural food market, promoting health and sustainability in each of its...
Natural or artificial colorings? That is the big question, isn't it? The food industry has evolved rapidly in recent decades, but not all innovations have brought health benefits. One of the biggest villains of this evolution is the use of artificial colorings,...
The combination of sour and sweet flavors, such as lemon with chocolate, is surprising and, when well explored, can become even healthier. In fact, the search for more nutritious options in recipes is a growing trend, and an effective way to achieve this goal is...
Clarified acerola has stood out as an innovative solution for the beverage industry, offering a unique combination of flavor, quality, and nutritional benefits. With the growing interest of consumers in natural and healthy products, acerola, which is rich in vitamin...