Blog
How to Keep Up with the Plant-Based Market Trends
Plant-based products are here to stay! And they’re far more than just a passing trend — they represent a major shift in how many people choose to eat. Interest in plant-based foods—those made from plant-based sources—is growing rapidly, fueled by consumers who are...
Frootiva participates in food and natural products fair in China
The demand for natural and healthy products has been driving growth in the functional foods and ingredients sector worldwide. Frootiva, represented by partners Marina Salama and Ana Tovazi, will be participating in Hi & Fi Asia-China 2025 — one of the industry’s...
Using Fruit Powder in Ice Cream Production
Ice cream is one of the world’s favorite desserts — and its popularity stays strong even beyond the warmer seasons. But the market is changing. Today’s consumers are increasingly looking for natural, healthy foods with fewer artificial additives, and ice cream is no...
Maintaining the Authentic Flavor of Regional Fruits
Regional fruits are true treasures of Brazilian biodiversity, carrying unique flavors and special nutritional properties. However, bringing these ingredients to consumers across different regions of the country can be a real challenge. Fortunately, food processing...
Does your brand have yogurts for a healthy breakfast?
Healthy breakfasts are becoming a key part of the daily routine for those who value wellness and quality of life. In this new scenario, ultra-processed foods are losing ground to more natural and nutritious options. And yogurt has emerged as a favorite in this new...
Mindful eating: does your company promote this concept?
Increasingly present in consumers’ lives, mindful eating encourages the selection of healthier and more natural products for daily meals. This concept, also known as Mindful Eating, is not just about food choice—it also concerns the way people relate to what they...
Clarified Juice: Make Your Beverages More Appealing
Clarified juice is increasingly popular in the beverage market because it offers a purer, shinier, and more sophisticated liquid. This technique allows juices and other preparations to look more attractive visually without compromising flavor or nutrients, even with...
How to Use Natural Ingredients in Functional Beverages?
In recent years, functional beverages have gained significant space in the market, driven by the growing awareness of health and well-being. These beverages, which offer additional health benefits beyond basic hydration, have become increasingly popular among...
Powder Carrot Gains Traction in Powder Soup Production
Powdered soups have become a practical and popular choice for those seeking a quick and tasty meal. However, consumers are increasingly mindful of their food choices, favoring products that align with their pursuit of healthier eating habits. In response, food...







