How does food affect consumers’ mental health?

07/09/2022

Many people do not know, but mental health is directly related to eating habits. And the manufacturers that master the subject have great chances of creating a stronger relationship with their consumers.

By consuming vitamins, antioxidants, and other components present in fruits and vegetables, the body acts naturally in search of the benefits these ingredients can offer. Thus, it is possible to reduce the chances of developing possible diseases, lose weight faster, and delay aging, for example.

All this undeniably impacts the relationship between individual and mind, generating several advantages when it comes to mental health. Today, product manufacturers must consider this reality and anticipate consumer trends.

 

Why Do Mental Health and Eating Habits Need to Go Together?

 Both mental health and healthy eating have sparked debates for a long time, especially after psychological problems began to gain space in conversation circles and the media as a whole.

In 2018, a survey by the Federation of Manufacturers of the State of São Paulo (Fiesp) has shown that 80% of Brazilians seek healthy eating. Out of this number, 71% of respondents seek healthier food, even if for a higher price. This behavior – healthy eating – already resulted in well-being and quality of life at that time.

The pandemic increased the relationship between mental health and eating habits, since the social distancing of thousands of people opened up problems that were already being discussed.

Mental disposition, for example, was pushed to the limit during the pandemic. It resulted in more anxious and depressed individuals. In the United States, anxiety and depression symptoms increased from 8.1% and 6.5% to 37% and 30% respectively by the end of the first year of the pandemic.

In Brazil, the reality proved to be even worse. So much so that even in the first months of the unprecedented covid-19 crisis, the prevalence of anxiety and depression reached 44% and 61%, respectively.

In the search for solutions, the partnership between mental health and eating habits, which was already discussed long before the pandemic, gained more strength and led many consumers to rethink what they put in the shopping cart and consumed daily.

READ MORE: Do your products attract flexitarian diet supporters?

 

How Does Mental Health Care Lead to a Change in Eating Habits?

When talking about the consequences of the pandemic, it is worth remembering that the change in the eating routine did not only affect the portion of the population that suffered from the increase in psychological disorders. A good part of consumers has become more vain and willing to implement significant changes in their own lives with the isolation.

Among the list of new habits, the search for less industrialized food aligned with the best production techniques gained space in the daily lives of consumers and caught the attention of many manufacturers looking for purchasing trends.

In this sense, it was necessary to pay attention to competitors and rethink their own formulas, and, from there, offer healthier food options to meet the needs and expectations of previous, current, and future consumers.

ALSO READ: How to produce value-added food?

 

How Can Manufacturers Help Consumers Align Mental Health and Healthy Eating?

Thanks to Frootiva® Co’s own formula, it is possible to make food more natural. The company develops product lines of dry extracts and 100% natural dehydrated fruit and vegetable powders, which preserve the original components of the fruits and, at the same time, do not have flavorings and preservatives.

This is because Frootiva® Co has its own formulas of natural inputs that can be used in the manufacture of different types of food and beverages, as well as cosmetics and herbal medicines.

Dehydrated fruit and vegetable powders undergo an atomization process known as Spray Drying, which removes water from food while preserving essential characteristics, in addition to nutrients and vitamins. 

Dry extracts also go through the same process, but may have some of their components – tannins, vitamin C, and caffeine – accentuated according to the customer’s needs. 

With this, every company interested in producing healthier food, beverages, and other items can opt for dry extracts and dehydrated fruit and vegetable powders and reduce the presence of preservatives and other additives to zero.

To learn more about the products and work done by the company, contact us by phone at 55 11 4765-0732 or fill out the contact form.

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