The change in consumer behavior is increasingly visible. By adopting healthy eating and physical exercises as pillars for a better quality of life, the search for natural products grows every year.

It is no wonder that Brazil is already the fourth country in the consumption of healthy food, according to data from Euromonitor. Healthy foods are those with moderate amounts of salt and sugar, free of gluten and/or lactose, free of artificial ingredients, and produced in sustainable ways.

Being aware of this consumption trend is the key for brands to create a good engagement with their customers and gain space in the shopping cart, as they are really viable options for healthy eating.

Changing a production process is not an overnight task. But the first step is to find ways to remove preservatives, colorings, flavorings, and other artificial products from the ingredient list. And what to put in place? 100% natural inputs.

How do natural inputs work for healthy eating?

The concept of healthy eating, as we saw above, is very wide and varies according to the needs of each consumer. However, they all have something in common: they do not use preservatives in their formulas.

To replace these ingredients and highlight the true flavor and healthiness of food, there are natural inputs. They are strategically developed to maintain all the nutritional properties of plants and fruits, offering companies new possibilities to integrate the process of changing consumer habits.

Frootiva® Co has expertise in the healthy food industry and develops different lines of inputs to replace the artificial ingredients used in the food and beverage, cosmetic, and pharmacological industries.

Powdered fruit is one of those lines. The input transforms fruits, including some native from the Amazon, into a 100% natural powder, which preserves the physical-chemical properties (appearance, color, odor, flavor, humidity, density, and pH) and the natural benefits of the fruit, such as vitamins, fibers, and minerals.

Another option is dry fruit and plant extracts. Also known as plant extracts or powdered extracts, these inputs not only preserve nutritional properties but also highlight certain nutrients as needed by the company.

Both powdered fruits and dry extracts are obtained through a process called Spray Drying, which removes all the water from the food and turns it into a 100% natural powder, rich in nutrients and vitamins.

There is also a third product line at Frootiva® Co: fruit bits. These pieces of dehydrated apple covered with a crunchy layer of fruit are sold as healthy snacks in the private label model. The product is 100% natural, with 0% cholesterol, trans fat, gluten, and lactose.

Fruit bits are available in three packaging models: Industry (15kg, for the production of cereal bars, granolas, cookies, etc.); Food Service (500g, to be added in salads, breakfast cereals, and yogurt in commercial establishments); and Retail (28g, for private label projects).

To learn more about the work done by the company and to understand how Frootiva® Co can be your partner in the healthy eating industry, contact us by phone at 55 11 4765-0732 or fill out the contact form.