Care to maintain good health and have a better quality of life necessarily involves the consumption of natural products. Has your company been struggling to enter this segment?

In recent years, food has become one of the greatest concerns of the world population. And Brazil has been part of this scenario.

Intending to change habits, industrialized products, full of fats, sugars, and preservatives, have lost space in the Brazilian shopping cart and table. And this behavior has led many brands to rethink the ingredients used in their lines.

Taking the initiative to review product labels and seek healthier alternatives means meeting the needs of new consumers. Even restaurants have rethought their menus in an attempt to retain customers and get closer to those who have an eye on natural products.

READ MORE: How to meet customers’ needs for healthy eating?

Investing in natural products: how to take the first step?

The partnership with manufacturers of natural products is one of the strategies found by companies to modify their products already renowned in the market or insert healthier lines on the shelves.

For companies wishing to create natural products to enter this market niche, it is worth investing in healthy snacks such as fruit bits developed by Frootiva® Co. They are dehydrated apple pieces covered with crunchy fruit powder in the flavors of acai, passion fruit, cupuacu, banana, cashew, and jabuticaba.

If your company’s products are already sold in stores and markets, a suggestion is to invest in private label packaging. This way, you expand your name in the market and count on the partnership of Frootiva® Co to produce the fruit bits. The packages can bring two flavors or bits mixed with chestnuts.

If investing in a private label is not in your company’s plans, fruit bits can be used to produce bread, cakes, and cereal bars or to compose yogurt toppings.

Bits can also be sold at foodservice companies interested in offering healthy options to customers. In this case, bits can be used to add a distinctive flavor to salads and desserts.

Did you notice how many options Frootiva® Co offers to help your company enter the healthy product niche?

In addition to fruit bits, Frootiva® Co produces dehydrated fruit and vegetable powders and dry plant extracts.

To learn more about the products and work done by the company, contact us by phone 55 11 4765-0732 or fill out the contact form