A Flexitarian diet is a new trend that has changed the way of consuming food, giving preference to healthier, natural, and less environment-degrading options.

However, like any market trend, it still raises doubts among companies, especially in businesses that are less attentive to new consumer relations on the market shelf.

The most frequent question is how to exploit this trend and thus increase the supply of product varieties for the consumer, such as cereal bars, snacks, soups, and cakes.

In today’s article, Frootiva Co® explains more about the flexitarian diet and how industries can attract followers’ attention to this consumer behavior and sell more.

 

What Is Flexitarian Diet?

A Flexitarian diet is a diet made up of vegetables, animal food, and less industrialized options.

The first mention of the flexitarian diet occurred in 2008. At the time, American nutritionist and writer Dawn Jackson Blatner published The Flexitarian Diet.

Later, this type of diet gained supporters around the world and, today, even without a translation of the book, the work is present among Brazilian consumers.

Also, according to an Ibope survey commissioned by Archer Daniels Midland, 52% of Brazilian consumers consider themselves flexitarians. That is, they are inclined to eat vegetables and meats without much industrial intervention.

Today, the flexitarian diet functions as a counterpoint to vegetarianism, which has a diet based exclusively on vegetables. Given the difficulty of finding or even buying only plant and organic products, many consumers stop following this diet.

In this context, an alternative is to continue with the consumption of ultra-processed products and meat of animal origin. Although more aggressive, poorly regulated consumption is among the most affordable ways to have an easy diet.

READ MORE: Are Your Company’s Products GMO-Free?

The flexitarian diet is between these two possibilities. Here, the diet is focused on the consumption of less processed and healthier products based on some principles, such as:

• Contribution to the environment and animal life;
• Consumption of natural and unprocessed products;
• Preference for fruit and vegetables and less for animal meat;
• Intake of grains and other plants;
• Decrease in the consumption of sweets.

 

How to Attract Flexitarian Diet Supporters?

The best way to attract supporters of a flexitarian diet to consume your product is by reformulating the processes of products and ingredients, giving preference to natural inputs, and completely removing the addition of preservatives and additives.

In this case, your company can rethink the product lines and make many items more attractive among flexitarians, such as:

• Juices
• Fruit Nectars
• Energy Drinks
• Teas
• Flavoured Waters
• Dairy Food
• Cereal Bars
• Protein Bars
• Gum/Gelatin
• Ice Cream
• Cakes
• Bread
• Cookies
• Chocolate
• Fillings
• Snacks
• Soups
• Candies
  

For this, the use of 100% natural fruit and vegetable powder is the best solution. In practice, your company works with inputs (fruit and vegetable powder and dry extracts) without any artificial intervention and guarantees aromas, flavors, and colors faithful to the fruit or vegetable.

READ MORE: How to Make Products that Fight Free Radicals

 

Where to Find Fruit and Vegetables Powders?

Frootiva Co® has special lines of dehydrated fruit and vegetable powders and dry extracts that can be used in the manufacture of different types of food and beverages.

With it, every company interested in producing healthier items can opt for these inputs and reduce the presence of preservatives and other additives to zero.

To learn more about the products, flavors, and work done by the company, contact us by phone at 55 11 4765-0732 or fill out the contact form.