The use of 100% natural and large-scale vitamin C is possible, allowing manufacturers to excel by adopting healthier and preservative-free practices.

Consumption habits have changed over the years and the Covid-19 pandemic has been responsible for accelerating even more new purchase habits, especially in food retail.

The greater competitiveness among companies from the same industry stands out as one of the trends. With this, the need for food manufacturers to stand out with new internal processes grows, as they try to find the advantage the consumer seeks so much.

To show the importance of using vitamin C in your food and, above all, how this is possible, Frootiva® Co has prepared this content!

 

Why Using 100% Natural Vitamin C in Food?

Since the pandemic reinforced changes in consumption habits, the purchase habits have also changed, facilitating the introduction of new food retail players. Thus, the already competitive sector has become even more crowded and the search for added value became even more mandatory.

So, by redesigning internal processes and using vitamin C in a 100% natural way for the creation of products, your company is able to disseminate and promote this practice to be more identifiable and different from competitors.

Another point that reinforces the importance of using natural formulas is justified by the greater interest in products and shelves that focus on healthy products.

Even with the increase in prices and inflation in basic basket items, a relevant share of Brazilian consumers prioritizes healthy products. Currently, more than half (56%) of consumers are willing to pay more for organic and healthy products.

Another fact that draws attention is the sharp growth of 9% per year in healthy food, which should correspond to one-fifth of all food packaged and marketed by 2030.

Therefore, making the food itself healthier becomes an important investment to increase relevance on competitive shelves and take advantage of current and future food retail opportunities.

Consumers’ search for products with a high concentration of vitamin C is due to the benefits it offers: it strengthens immunity, alleviates flu and cold symptoms, improves iron absorption – which reduces the chances of anemia –, leaves bones stronger, and fights skin aging. 

READ MORE: Natural Antioxidants, What Is Their Role in the Food and Beverage Industries?

 

How to Use 100% Natural Vitamin C?

It is possible to use 100% natural vitamin C in the manufacture of food by using dry extracts, which do not contain preservatives and guarantee the nutrients found in the fruits.

Frootiva® Co has the dry extracts of acerola and camu camu to offer, which maintain the presence of the main components from the respective fruits, such as antioxidants, B vitamins, and, of course, vitamin C.

In addition, the amount of vitamin C present in the dry extracts of acerola and camu camu can be standardized according to the customer’s and the product’s needs.

Acerola, for example, allows standardizing the amount of vitamins C in 6%, 10%, 17%, and 25%, while camu camu has values of 6%, 10%, and 20%.

READ MORE: Frootiva® Co’s Antiox Acai Powder: 100% Natural and Rich in Antioxidants

 

Where to Find 100% Natural Dry Extracts with Vitamin C?

Frootiva® Co has a special line of dry extracts that can be used in the manufacture of different types of food and beverages.

With it, every company interested in producing healthier items can opt for dry extracts and reduce the presence of preservatives and other additives to zero. The inputs rich in vitamin C, such as acerola and camu camu, can be applied to juices, cereal bars, smoothies, and yogurts, among others.

In addition to dry extracts, Frootiva® Co has a line of fruit and dehydrated vegetable powders.

To learn more about the products and work done by the company, contact us by phone at 55 11 4765-0732 or fill out the contact form.