A healthy option to using refined sugar in food and beverage production is natural sweeteners. With the growing concern for health and well-being, consumers are increasingly aware of the ingredients in their daily meals, and this includes processed food.

In this context, natural sweeteners stand out as an option that provides the desired sweet taste without the potential negative effects associated with sugar consumption.

From stevia to monk fruit and allulose, these alternatives offer a variety of options for the food industry to explore without compromising taste or product quality.

 

Natural Sweeteners Market is Expected to Reach $3.8 Billion by 2028

The market for natural sweeteners is continuously growing. According to research presented on Exactitude Consultancy’s website, the industry is expected to reach $3.8 billion by 2028, with an annual growth rate of 6.1%.

Stevia, allulose, and monk fruit are among the best-selling natural sweeteners today. Have you heard about them, or have you used any of these options?

Stevia is known to be significantly sweeter than sugar, but without the amount of calories. Moreover, studies suggest it may have significant health benefits, such as the ability to help control blood glucose and blood pressure.

Monk fruit is another very sweet but calorie-free natural sweetener.

Also, monk fruit does not raise blood glucose levels, making it a healthy option for people with diabetes or who are looking to control their blood sugar.

Allulose is a rare sugar that has gained new food status. It has 70% of the power of sucrose and very few calories – only 0.4 Kcal/g, that is, 10% of regular sugar. This new sugar substitute is present in figs, raisins, wheat, and molasses. Its use has been authorized by the US Food and Drug Administration (FDA).

A study carried out by the research company Circana and released during Natural Expo West revealed that, currently, allulose tops the ranking of natural sweeteners most used in foods and beverages. The increase was 210%, surpassing stevia and other natural products.

READ MORE: What Is Your Company’s Plan for Sugar Reduction in Products?

 

Brazil Is Among the Largest Sugar Producing and Consuming Countries in the World 

Brazil has a deep historical relationship with sugar, being one of the largest producers and consumers in the world. However, over the past few years, excessive consumption of this crystallized carbohydrate has been linked to several health problems, including obesity, diabetes, and cardiovascular disease.

Faced with these challenges, the food industry has been looking for healthier options to sweeten the products. Therefore, the use of natural sweeteners has grown significantly in response to this demand.

Initially, the food and beverage industries adopted artificial measures. However, concern about potential negative health effects has led to the search for natural alternatives, such as stevia and monk fruit.

These options offer a way to satisfy the sweet tooth without the risks associated with refined sugar. As a result, manufacturers are gradually incorporating these options into their products, providing consumers with healthier and more balanced options.

 

Bet on Natural Sweeteners and Make Your Food and Beverages Healthier

The time has come to change the reality of the food and beverages produced by your company and offer healthier options to consumers who trust your brand. Set the refined sugar aside once and for all and invest in natural sweeteners.

Besides the options mentioned in this article, the apple powder marketed by Frootiva® Co, combined with soluble fibers, is an excellent ingredient that can be used to sweeten food and beverages naturally.

Best of all: at Frootiva® Co, the process of removing water from fruits, vegetables, and plants (Spray Drying) allows the input to maintain all the properties and nutrients of the food, including its color.

In addition to fruit powders, Frootiva® Co’s product line is comprised of vegetable powders and dry extracts.

To learn more about the products and work done by Frootiva® Co, contact us by phone at 55 11 4765-0732 or fill out the form.