Frootiva® Co now distributes guarana fluid extract with 1.2% caffeine in all regions of Brazil to small, medium, and large-sized beverage manufacturers interested in healthier formulas that follow market trends.

With more engaged consumers who fear ultra-processed food, the new formula helps to produce different types of beverages, such as soft drinks, mixers, mixed drinks, and healthier energy drinks without the need to use superficial components.

The distribution of guarana fluid extract happens thanks to the partnership between Frootiva® Co and Magama, a company located in Manaus, Amazonas, and responsible for developing high-quality inputs.

To explain more about this unprecedented partnership, Frootiva® Co presents the new possibilities that the liquid version of guarana extract offers to companies in this article.

 

What is guarana fluid extract?

The guarana fluid extract is an input of the homonymous fruit with the presence of 1.2% caffeine to serve different types of companies in the beverage industry.

From the input, companies can adopt production processes without the use of additives and follow market trends. With consumers increasingly careful with their own eating habits, the supply of healthier beverages should grow in the coming years to serve a larger share of the market.

Today, the guarana fluid extract is manufactured by Magama, which has its own development formula, which is obtained through hydroalcoholic extraction of the fruit’s seeds.

This method follows a rigorous quality control process, with storage and bottling carried out with protocols for the safety and hygiene of the input in mind.

At the end of the process, the guarana input remains 100% natural and no additives and other ingredients that change the content of the extract are used.

 

Benefits of guarana fluid extract for companies

A McKinsey study indicates that more than half (56%) of consumers are willing to pay more for organic and healthy products. Another fact that draws attention is the sharp growth of 9% per year in healthy food, which should correspond to one-fifth of all food packaged and marketed by 2030.

This information highlights the trend of the healthy market for the coming years and, therefore, every change in formulas follows current and future market trends.

In addition to being a habit that should be increasingly common in the coming years, rethinking and using 100% natural guarana extract is also a way to generate a competitive advantage.

The shelves of a supermarket are more competitive and therefore every advantage is well received. In this sense, adopting healthier practices can increase the relevance of your beverages.

 

Where to find 100% natural guarana fluid extract?

Frootiva® Co is the official distributor of Magama and offers 100% natural guarana fluid extract to companies throughout the national territory.

It is worth remembering that Frootiva® Co has dry extracts of different fruits and plants and dehydrated fruit and vegetable powders in its portfolio. These inputs can be used in the production of cereal bars, yogurts, beverages, and other food, in addition to pharmacological and cosmetic products.

To learn more about the products and work done by the company, contact us by phone at 55 11 4765-0732 or fill out the contact form.