It is not new that dehydrated fruits and other healthy products have been gaining ground in several countries, including Brazil. The 2019 Euromonitor Internacional survey indicates that our country is fourth in the world sales ranking in this segment.

What happens is that many Brazilian companies want to take a slice of this natural food market, but they do not know how to start. That is because they still do not have healthy product lines, or they would have to reassess the production process of their items to compete in the segment.

A simpler – and also promising – way to enter the market for dehydrated fruits and other natural items is to bet on private label packaging. In this process, the company presents its packaging on the shelves and the content is developed by a specialized supplier.

If your company has not yet invested in this strategy, the time may be now!

Dehydrated fruits in private label packaging: where to start?

The first step is to find a partner with expertise in the segment, which will provide complete consulting services and indicate the best items to gain space on the shelves of healthy products.

Frootiva® Co can help your company, as it offers consumers a mix of dehydrated fruits and oilseeds sold in private label packages.

These dehydrated fruits are called fruit bits: dehydrated apple pieces covered with a layer of fruit powder in acai, passion fruit, cupuacu, banana, cashew, and jabuticaba flavors. Free of cholesterol, trans fat, gluten, and lactose, the product also does not contain sugar, artificial compounds, or pesticides.

For private label packaging, Frootiva® Co suggests mixing its fruit bits with nuts and peanuts.

The packaging promises to promptly meet the wishes of consumers who are looking for 100% natural and healthy options in the market. After all, dehydrated fruits are rich in antioxidants that prevent heart disease, and fiber that helps the intestines work better.

And oilseeds also have their benefits to attract this audience. Nuts, for example, contain zinc, a mineral that helps prevent and fight anemia. Also, they help to increase the levels of good cholesterol and boost energy for those who exercise.

And peanuts have omega 3, which reduces the chances of heart disease, fibers that help increase satiety, antioxidants that fight premature aging, and tryptophan, a substance that helps in the production of serotonin, the happy hormone.

This could be the opportunity your company was looking for to test new markets and attract more targeted audiences.

READ MORE: How to Produce Value-Added Food?

In addition to fruit bits, Frootiva® Co produces dehydrated fruit and vegetable powders and dry plant extracts. To learn more about the products and work done by the company, contact us by phone 55 11 4765-0732 or fill out the contact form.