The clean label policy serves to classify and indicate to consumers which products are the most natural and least harmful to health.

Although not very popular in Brazil, this new trend has gained more and more space in the United States and in other countries that have more active public policies in relation to healthy eating.

With the search for food that is increasingly free of preservatives or artificial ingredients, it is believed that in a few years companies will start to look more closely at this new transparency policy and use it as a competitive advantage.

 

What Is Clean Label?

Clean label is a food production policy that seeks to adopt healthier practices in food and beverage manufacturing and distribution processes.

The term refers to the use of a less technical language to talk about the manufacturing process. Thus, instead of talking about whether or not there is a certain component, you inform which policies you have followed to ensure consumer safety when choosing your product.

To receive the clean label seal, the interested company needs to follow very strict protocols of the Clean Label Project. Some of the requirements to receive the seal are:

• Use of the smallest possible amount of ingredients;
• Preference for natural ingredients and known to the target audience;
• Adoption of more public-friendly words, names, and terms.

As you can see, the entire clean label product policy focuses on transparency and the quality of food for consumers. Therefore, for a company to achieve this international certification, it is necessary to review the internal methods for manufacturing and processing beverages or food.

READ MORE: How to Produce Value-Added Food?

 

Why Should The Food Manufacturers Follow This Trend?

The change in consumption habits has made people stricter in terms of food. And that concern is not recent. In 2018, a survey by the Federation of Manufacturers of the State of São Paulo (Fiesp) has shown that 80% of Brazilians seek healthy eating. Out of this number, 71% of respondents seek healthier food, even if for a higher price.

Thus, the clean label product policy follows a trend of the national market and can be an important advantage today and in the coming years.

 

How Does Frootiva® Co Help Companies Interested in The Clean Label Certificate?

Thanks to the natural input product lines developed by Frootiva® Co, it is possible to make food more natural by using dry extracts and dehydrated fruit and vegetable powders that preserve the original components of the food and, at the same time, do not use flavorings and preservatives.

With this, every company interested in producing healthier food and beverages can choose these products and reduce the presence of preservatives and other additives to zero.

Consequently, your company starts to offer food with fewer ingredients, use more consumer-friendly terms, and cease to use unnatural additives in the food and beverage production process.

To learn more about the products and work done by the company, contact us by phone at 55 11 4765-0732 or fill out the contact form.