Flavorings are widely used by the food and beverage industry to provide or enhance aroma and flavor in products. Because they are classified as food additives, they must be listed on the product’s ingredient label.

Another important point is that the use of flavorings is directly linked to sensory standardization in processed foods. They help maintain consistent aroma and flavor across different batches, even when there are variations in raw materials or production processes.

Market research shows that Brazilian consumers are increasingly attentive to the composition of the foods they consume and to the presence of additives such as synthetic flavorings. A global study found that in Brazil, around 31.2% of consumers prefer 100% natural foods, with this percentage being even higher among Generation Z.

As a result, with the growing demand for more natural and transparent products with “cleaner” labels, many brands have been rethinking the use of flavorings. They are seeking alternatives that deliver aroma and flavor while also adding nutritional value and a higher perception of quality for the end consumer.

Today, it is already possible to replace synthetic flavorings with a more natural, clean label alternative. Below, we explain the differences.

 

What is synthetic flavoring?

Synthetic flavoring, also known as artificial flavoring, is a compound obtained through chemical processes. It does not originate directly from the fruit or food it represents; instead, it only simulates its aroma or flavor. Although technically efficient, it is considered an additive, which may negatively impact consumers who seek more natural products and cleaner labels.

 

What is natural flavoring?

Natural flavoring is obtained from natural raw materials, such as fruits, plants, or spices. It contains isolated natural substances responsible for aroma or flavor. Even though it has a natural origin, natural flavoring is still classified as an additive and must be declared as such on the label.

 

Fruit powders: real ingredients, not additives

Fruit powders are obtained by drying the fruit pulp, preserving its natural characteristics. Unlike flavorings, they contain the whole fruit, including its natural aroma, flavor, and identity.

For this reason, fruit powder is considered an ingredient, not an additive. This means that by using it, you replace artificial or natural flavorings with real fruit, making your product clean label.

 

Why replace flavorings with Frootiva fruit powders?

Artificial flavorings are widely used in products such as powdered and ready-to-drink beverages, drink mixes, nectars, soft drinks, flavored yogurts, snacks, dairy desserts, ice creams, frozen desserts, gummies, candies, cookies, and cakes.

The food industry can partially or fully replace both synthetic and natural flavors in its formulations by adding fruit powders to provide flavor or aroma to products.

By replacing flavorings with Frootiva fruit powders, product formulations gain several benefits, such as:

• Containing the fruit’s natural aroma
• Being made with real fruit
• Enabling additive-free development
• Achieving a clean label

Frootiva offers several options that can support the replacement of flavorings, including:

• Açaí
• Cupuaçu
• Passion fruit
• Lemon
• Acerola
• Banana

These fruit powders make it possible to create more natural products aligned with consumer trends, using ingredients that are easily recognized by consumers.

 

Technology and quality to replace flavorings with natural ingredientes

Now you have seen all the possibilities for replacing or reducing the use of flavorings with natural ingredients, meeting labeling requirements and clean label trends without compromising the sensory performance of the final product.

At Frootiva® Co, our spray drying process removes water from fruits and plants while preserving their flavor, nutrients, and natural color.

In addition to fruit powders and dry extracts, the Frootiva® Co portfolio also includes vegetable powders.

Want to learn more about our products? Contact us at +55 11 4765-0732 or fill out the form on our website.