The demand for natural and healthy products has been driving growth in the functional foods and ingredients sector worldwide.

Frootiva, represented by partners Marina Salama and Ana Tovazi, will be participating in Hi & Fi Asia-China 2025 — one of the industry’s top events, taking place June 24–26 in Shanghai, China.

This will be Frootiva’s first time exhibiting at an international event, marking a major step in the company’s global expansion.

At their 12m² booth, Frootiva will showcase their line of fruit and vegetable powders and dry extracts, highlighting the quality and innovation of natural products made with Brazilian ingredients.

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Hi & Fi Asia-China 2025: one of the biggest events in the ingredients sector

Hi & Fi Asia-China is recognized as one of the largest global trade shows for ingredients and functional foods.

The event brings together leading suppliers, manufacturers, and industry experts in natural products, offering an ideal platform for networking, learning, and business opportunities.

Previous editions featured over 1.800 exhibitors and attracted around 100,000 visitors from around the world.

In 2025, the show promises to be even bigger, with a full schedule of talks, workshops, and trend presentations shaping the future of the industry.

 

Expert talks and workshops

Hi & Fi Asia-China 2025 will feature a series of talks and workshops led by renowned industry specialists. Topics will include:

• Innovations in natural and functional ingredients
• Sustainability throughout the food production chain
• Consumer trends and behavior
• International regulations and quality standards

 

New products and launches

The event will also be the stage for launching new products and technologies set to revolutionize the natural foods market. Expected innovations include:

• Ingredients with advanced functional properties
• Sustainable packaging and preservation solutions
• Processing technologies that preserve nutrients and flavor

 

Frootiva: bringing Brazilian quality to the world

Frootiva’s participation in Hi & Fi Asia-China 2025 marks a milestone in the company’s journey.

Aiming to strengthen its international presence, Frootiva will present its lines of fruit powders and dry extracts to a global audience — showcasing the quality of Brazilian fruits along with a strong commitment to innovation and sustainability.

At Frootiva® Co, our spray drying process removes water from fruits and plants while preserving their flavor, nutrients, and natural color.

In addition to fruit powders and dry extracts, the Frootiva® Co portfolio also includes vegetable powders.

Want to learn more about our products? Contact us at +55 11 4765-0732 or fill out the form on our website.