Clarified juice is increasingly popular in the beverage market because it offers a purer, shinier, and more sophisticated liquid. This technique allows juices and other preparations to look more attractive visually without compromising flavor or nutrients, even with denser fruits like açaí, for example.

But how does it work? And how can Frootiva° Co help make your drinks even more special?

What is clarified juice?
Clarification is a process that removes suspended particles from the juice, reducing cloudiness and resulting in a crystalline appearance. This technique can be applied to various types of beverages, such as natural juices, cocktails, soft drinks, and even teas.

The benefits of clarification in beverages include:

• Sophisticated appearance: Translucent drinks are more visually appealing;
• Better texture: Removing suspended residues provides a smoother mouthfeel;
• Greater stability: Clarified drinks tend to have a longer shelf life without solid precipitation;
• Versatility: Clarified juice can be used in different preparations, maintaining the original flavor.

READ MORE: How to use natural inputs in functional beverages?

Frootiva° Co: the ideal partner for beverage clarification

Frootiva° Co specializes in solutions for the beverage industry, offering natural ingredients that assist in the clarification process without the need for artificial additives. See below:

Natural and healthy ingredients

Frootiva° Co’s products use processes that preserve the nutritional properties of fruits, ensuring healthier and tasty beverages at the same time.

Efficient turbidity reduction

The applied technology allows juices to become fully translucent without altering the essence of the ingredients.

Versatile application for different beverages

Whether for a premium juice, an artisanal drink, or a natural soft drink, Frootiva° Co’s clarification elevates the quality of the beverage.

How does the clarification process work?

Clarification can be performed in different ways, but the most common include filtration, the use of natural enzymes, and controlled sedimentation. Let’s understand how each works:

• Filtration: Uses special membranes to separate solid particles from the juice, resulting in a pure liquid;
• Natural enzymes: Help break down substances responsible for cloudiness without changing the drink’s flavor;
• Controlled sedimentation: Allows heavier particles to settle at the bottom, facilitating the separation of the liquid.

These three processes ensure a better visual aspect without compromising nutritional value.

Why invest in clarified beverages?

The beverage market is becoming increasingly competitive, and product aesthetics directly influence consumer decisions. Clearer and shinier drinks are associated with higher quality and sophistication.

Additionally, clarification prevents unwanted sediments, ensuring a pleasant sensory experience from the first to the last sip.

Another important point is the growing trend for natural and healthy drinks. Modern consumers seek products that combine quality, health, and sophistication, and clarified juice perfectly meets this demand.

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Boost your sales with clarified juice

Clarified juice is a rising trend that adds value to beverages, making them more beautiful, tasty, and sophisticated.

With Frootiva° Co, you can achieve an efficient and natural clarification process without compromising the original quality and flavor of the ingredients.

At Frootiva® Co, the process of water removal from fruits and plants (Spray Drying) allows the input to retain all properties and nutrients, including flavor and color.

In addition to fruit powders and dry extracts, Frootiva® Co’s product line includes vegetable powders and fruit nibs.

To learn more about the products created and marketed by Frootiva® Co, contact us at +55 11 4765-0732 or fill out the form.