Frootiva° Co is an example of how female entrepreneurship can drive change in the industry. Founded by Ana Tovazi and Marina Salama, the company was born with the purpose of revolutionizing the natural food market, promoting health and sustainability in each of its products. And the mission has been accomplished!

Recently, the brand has reached an important milestone in its path, winning the international Women Owned certification, granted by WEConnect International.

Authentic, Frootiva° Co combines strategic vision, female empowerment, and sustainability. In addition to being led by two women, all inputs used in its product lines come from manufacturing units that follow the best market practices. That is, they meet the most rigorous standards of quality, food safety, and hygiene.

READ MORE: ISO 9001:2015 Certification: Another Achievement for Frootiva° Co

How Frootiva ° Co Emerged

According to Euromonitor’s 2019 survey, Brazil is the fourth country in the world ranking of consumption of healthy food and beverages, with a US$35 billion turnover. The data caught the attention of Ana and Marina, who realized the opportunity to move forward with a company capable of meeting the growing market demand.

With a clear vision about the industry’s future, the two entrepreneurs founded Frootiva° Co with the goal of bringing innovative products created from Brazilian biodiversity to consumers.

Initially, Frootiva° Co emerged as the export arm of Blue Macaw Flora, a company that extracts all the ingredients necessary to create natural and healthy inputs from the Brazilian flora in order to replace the artificial ingredients present in food, beverages, and cosmetics.

It was within this context that Ana and Marina developed fruit powders and dry extracts – innovative products that quickly conquered the market. It was at this moment that the Frootiva° Co brand began to gain strength, standing out for the quality and authenticity of its inputs.

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International Certification Shows the Brand’s Strength

Achieving an international certification is the dream of many companies. The Women Owned Certificate is even more special, because it is a recognition of the work Frootiva° Co, under the leadership of Ana Tovazi and Marina Salama, has been doing.

Moreover, this international certification, which validates and encourages the work of women-led companies, opens doors to opportunities in the global market. This means the future must be even more promising for the brand, which must access new markets – once unimaginable.

To learn more about the products and work done by Frootiva® Co, contact us by phone at 55 11 4765-0732 or fill out the form.