Natural or artificial colorings? That is the big question, isn’t it? The food industry has evolved rapidly in recent decades, but not all innovations have brought health benefits.

One of the biggest villains of this evolution is the use of artificial colorings, synthetic substances used to color food, beverages, and cosmetics.

In response to this growing concern, a healthier and more sustainable alternative has gained ground: natural coloring. But do you really know what is behind the vibrant colors in the food you eat? That is what we will know now!

 

The Problem Behind Artificial Coloring

Artificial colorings are chemicals produced in a laboratory to mimic the natural colors of food.

However, over the years, several studies have shown that excessive consumption of artificial colorings can be related to negative health effects, including allergies, behavioral disorders, and even cancer risks.

Moreover, artificial colorings are often derived from petrochemical sources, which generates a significant environmental impact. Not to mention the possibility of contamination with toxic impurities during the manufacturing process.

 

The Benefits of Natural Colorings

In contrast to artificial colorings, natural ones are derived from plants, fruits, flowers, and other natural products. Not only do they offer a safer option for human health, but they are also less aggressive to the environment.

In addition, many of these natural colorings are rich in antioxidants, vitamins, and minerals, which add nutritional value to the food and beverages that use them.

 

Now we are going to know three examples:

Annatto Powder: The Vibrant and Natural Red

Annatto produces vibrant red colored seeds. The powder resulting from the milling of seeds has been used for centuries as a natural coloring in various food products.

Besides its vibrant color, annatto is an excellent source of carotenoids, which have antioxidant properties, helping fight free radicals in the body and preventing premature aging of cells.

 

Turmeric Powder: The Golden Yellow for Health

Turmeric is famous for its culinary and medicinal use. It is responsible for the intense yellow color of meals such as curry and saffron rice.

Besides giving a rich golden color to food, turmeric also has a powerful anti-inflammatory and antioxidant action.

 

Acai Powder: The Healthy and Tasty Purple

Acai is one of the most popular types of superfood today. With its deep purple hue, the powder is an excellent choice for those looking to add a vibrant and nutritious touch to products.

In addition to being a powerful antioxidant due to its high concentration of anthocyanins (compounds that give the fruit its purple color), acai is rich in essential fatty acids and fiber.

READ MORE: How to Use Beetroot Powder in the Food Industry?

 

Why Should You Adopt Natural Colorings?

Replacing artificial colorings with natural options may seem like a slight change, but it has a significant impact on both health and the environment.

Those who think that natural colorings are only safer for human consumption are mistaken. They also have antioxidant and anti-inflammatory properties, which contribute to long-term health.

Moreover, by opting for natural colorings, we are supporting more sustainable agricultural practices that are less dependent on toxic chemicals.

 

Invest in the Quality of Your Products: Bet on Natural Colorings Instead of Artificial Ones

The growing awareness of the impacts of artificial colorings has led many to seek healthier and more sustainable natural alternatives. After all, when it comes to food, color should come from nature – not chemistry, right?

At Frootiva®, 100% natural annatto, turmeric, and acai powder are obtained through a highly technological process, Spray Drying, which removes water and preserves the nutritional aspects and characteristics of plants and fruits.

Frootiva® Co operates in the production, development, commercialization, and export of natural ingredients made from plants, seeds, and fruits present in Brazil.

In the company, you find 100% natural coloring powders that can be used in the production of food and cosmetics. Frootiva® Co’s product lines also include dry extracts, and dehydrated vegetable powders.

To learn more about all the products and work done by Frootiva® Co, contact us by phone at 55 11 4765-0732 or fill out the form.